Your online presence is the impact created by the combination of your social profiles. It’s also something that can be leveraged to build your professional identity.

How? You can make your social media profiles into online representations of how you operate as a professional. They can transform people’s perceptions of you and cause them to view you as a force to be reckoned with.

Check out my top three strategies to leverage your online presence as a job seeker:

  1. Share articles that relate to your profession, industry, or skills.

This is an amazing way to boost your visibility and create your online brand. Sharing content that’s relevant to what you do sets you up to position yourself as an expert. When you position yourself as an expert, people come to you for advice and insights. They also start believing that you’re a credible resource. Recruiters will always look at your online profiles, so make yours interesting to read.

  1. Use a consistent photo across all platforms.

Consistency is king if you want to be recognized and noticed. I recommend taking a professional shot that you really like and using it on your LinkedIn, Twitter, and Google+ profiles. This will guarantee that you’re as visible as possible.

  1. Include links to your LinkedIn and Twitter Accounts on your content and business cards.

The best way to leverage your online profile is to make other people aware of it. Placing your social media profiles on your resume and business cards is also a great way to show that you have nothing to hide. This will also entice the people you network with to stay in touch with you through social.

Do you have questions about leveraging your online presence for your job search? Let me know in the comments section!