I’m going to give you the inside scoop on how to create a great reputation that will make top companies look at you as a commodity.

But, I’m also going to take a unique angle to this topic.

What my advice comes down to is this: commitment. More specifically, committing to what you say and do while believing in your message. This is because when you give a clear message, you come across as more assertive, more confident, and more trustworthy.

Here’s the flip-side: if you’re indecisive or uncertain, you may find that your brand will become less powerful. Worse, your reputation will suffer.

For example, when you’re:

  • Not sure whether you want to attend an event
  • Not sure if you want to leave a job you’re unhappy in
  • Not sure whether you want to go in a certain direction

You don’t project confidence. This is because:

Confidence = Clear Message = Trustworthy and Decisive = Marketable Brand and Great Reputation

Here are 4 must-dos if you’re looking to develop a brand that stands out and a reputation that will impress:

1. Get clear on what you want

If you don’t have a clear message yet, that’s okay! But, know that in order to convey that you’re decisive and trustworthy, you’ll need to solidify what it is you want so that you can act consistently. Take the time to brainstorm your options. Assess the pros and cons. If you’re still unclear, hire a coach so that you can get a professional perspective on your career progression.

2. State your intentions

Once you’ve decided how you want to hone your brand and polish your reputation, share it with others! Whether it’s to your friends, a potential employer, or a new connection, have a few points prepared that express who you are, what you want, and how you’re going to get there. You’ll come across as more driven and confident, which in turn will make it easier for others to trust you.

3. Commit to what you say

One of the best ways to improve your reputation is to always follow through, no matter what. If you say that you’re going to go to an event but you don’t end up showing, you leave a poor impression of yourself and tarnish your brand. Remember: everything you do will play a role in how others perceive you, even if it seems insignificant in the long run.

4. Show up fully

By this I mean that when you commit to something, show up and put your best foot forward no matter what. This means keeping tabs on your energy level, smiling, and speaking with purpose and confidence. You never know when an opportunity may pop up, and if you’re going to take advantage of it you have to do more than show up. Do something positive for your career by always giving your best!

What’s key to remember is that your reputation doesn’t only impact how you’re perceived, it also plays a role in how you perceive yourself. Part of having a great reputation has to do with knowing what you want, and that can have a significant positive impact on your energy level, productivity, and motivation. So, start creating your all-star reputation today!