Making an industry change can be tough. This is mostly because you come from a different industry, which means that you don’t necessarily know all of the jargon, resources, and influencers that well. This presents a bit of a challenge when it comes to communicating your experience in a way that makes sense to a new audience.

One of the best tools you can leverage to make an industry change is LinkedIn. Here are four smart ways to do it:

  1. Update your settings to your targeted location and industry

When recruiters search for candidates on LinkedIn, they typically filter by location and industry. To make sure that you show up in these searches, update your industry and your location to your goals. For example, if you want to make the switch from Marketing & Advertising in Vancouver to Financial Services in Toronto, update your LinkedIn profile to match.

  1. Join industry-specific networking groups

LinkedIn is one of the best ways to connect with people in your target industry who can provide you with advice, insights, and referrals. I recommend actively seeking out industry-specific networking groups or professional associations. When you go to these events, share your goals and interests in the industry. Others will be keen to help you out.

  1. Research professionals in your target industry and learn from their profiles

The profiles of other people are amazing resource to help you take your job search to the next level. Each industry will do things slightly differently on LinkedIn, and it’s your job to figure out how you can best portray yourself as the ideal candidate in this industry. When you’re checking out these profiles, take note of how these professionals got to where they are as well as what types of keywords they use in their skills section.

  1. State your goals in your summary

There’s nothing wrong with explicitly stating that you’re seeking new opportunities in your target industry. In fact, this can really help recruiters who are scanning your profile to hone in on your goals and whether or not they should reach out to you with a new opportunity.

Do you have any questions about making an industry change? Let me know in the comments section!