Online tools and social media platforms are amazing ways to set yourself apart brand-wise and there’s no better time than now to learn the skill of online personal branding. Not only are they easy to edit, change, and adapt, they also attract a wider audience which will in turn increase your brand visibility. The more visible you are, the easier it will be for other people to notice you when new opportunities come up.
How can you make sure this happens? Here are 5 key online personal branding strategies for you to apply right now:
1. Give your brand a voice.
By this, I mean stay consistent with your messaging and the keywords you use. You should also try and focus the type of content you create or share so that it all wraps around to your brand theme and the professional identity you’re trying to create for yourself.
2. Use a consistent picture.
This might seem unnecessary to you, but it’s actually very important for your image. Leveraging your brand online is all about increasing visibility, and the best way to do this is to make sure that people know who you are. To help them with this, I recommend keeping a consistent professional picture across your LinkedIn, Twitter, and other social media accounts. This will ensure that you’re recognizable and noticeable.
3. Build your reputation by sharing valuable content.
Social media is an amazing tool for getting the word out about the value you have to offer. An easy way to do this is to source some articles on the topic you want to be an expert at and share them throughout your networks. Better yet, use LinkedIn’s publishing platform to create your own content that gives your brand a more tangible voice. LinkedIn isn’t only a professional network – it’s an advertising tool. For every 10 likes you get on a LinkedIn post, that content is seen by over 2,000 professionals. That can be huge for creating a broader impact with your brand!
4. Be active online.
It’s not enough to just make a Twitter account – you should be posting on it and sharing relevant content. The same goes for all of your social media platforms. Though this may seem like a drag, think about it as tapping into a whole new network of people who can benefit from your ability to curate content that’s relevant to them.
5. Use a balanced mix of social media tools.
I recommend narrowing down to three platforms, with at least one being an about.me page, an online portfolio, or a personal blog that will help you cultivate your brand.
Do you have any questions about online personal branding? Do you have more tips to add to this list? Let me know in the comments section!