There is an art to promoting your brand. Effective self-promotion can be the difference between getting the job of your dreams and settling for less than the best.

I recently picked up Dan Schawbel’s newest book, Promote Yourself: The New Rules for Career Success, and I’m so excited to share with you some of the great key messages that will help you stand out in the job market. Dan is a Gen Y career and personal branding expert who runs the Personal Branding Blog and is author of Me 2.0: 4 Steps to Building Your Future – #1 international best seller.

Why should you pick up a copy? Because the world is changing, fast. You can learn how to work with the change to secure a great career, or you can fall behind the pack. Your life is in your hands!

1. Your job is temporary.

The average person has 11 jobs between the ages of 18-34. How do we explain this? The world is constantly changing. Things are happening to fundamentally change the structure of the job market. What’s the takeaway? Job security is out the door. But, if you can embrace change and leverage your brand, you’ll be just fine!

2. Be accountable for your own career.

Take charge to create new opportunities for yourself! Attend that networking session you were going to skip, go out of your way to be remarkable, and create an effective personal brand that will leave an impact.

3. Your going to need new skills to succeed in the future.

We’re becoming increasingly reliant on social media, digital marketing, and technology. As a result, the American Society for Training and Development (ASTD) estimates that 60% of new jobs created by 2015 will requires skills that only 20% of the current population has.  My top tip: get ahead today. Right now. Some skills that will become even more in demand in the future: SEO, SEM, HTML/CSS, Adwords, and WordPress.

4. Hours are out, accomplishments are in.

This is my favourite tip. In the current job market, it doesn’t matter so much how many hours you can work. What matter most is that you do your job exceptionally. This means focusing on the value you can create, your contribution to a company, and the results that you drive as opposed to counting the minutes.

6. Be more than your job description.

My career philosophy is simple: be remarkable. In everything that you do, go that extra mile so that you can establish a secure future for yourself. Let everyone know that your brand means going beyond expectations to create success. This means stepping up and looking for opportunities instead of passively accepting what your Manager tells you. Step up, be productive, and let the leader in you shine through!

5. Your reputation is the most important tool you have.

Whether it’s your online brand or how you come across in-person, developing a good reputation is critical to achieving the success you deserve. Key messages: commit fully (yes and no only, leave out the maybe’s!) and generate value in all areas of your life, whether it’s for your friends or a customer.

Remember: your brand is your currency in the job search market. Start early and hone it, improve it, and market it effectively to find new opportunities!