How to Develop an Effective Job Search Strategy

When I think about why some job seekers struggle more than others, I notice that it all comes down to one thing: strategy. Just like anything, if you go looking for a job without a plan, you may find that you either won’t get one as fast as you’d like, or you’ll end up with a position that doesn’t align with your overall goals. These are the risks you take when you put yourself out there without a job search strategy.

I recently was interviewed by CareerCloud radio and I talked about exactly this. Here’s a summary of how you can develop a strategy that will get you hired faster!

1. Don’t plan to rely on online job search applications.

They may be easy, but they won’t be effective. When you send your resume in through an online application, you’re putting it into a black hole and hoping that it’ll come out the other side. When I was recruiting for Google, I only hired one candidate from online applications out of the thousands of resumes that I received. This is where a job search strategy can help you. If you take the time to get your name on the recruiter’s or hiring manager’s radar, your resume will get pulled from the pile that much faster!

2. Identify your targeted ROI

ROI stands for roles, organizations, and industries. Before you send out your resume, it’s important that you do your due diligence. Take a look at relevant industry trends so that you can identify opportunities. Then, narrow down the organizations that you would like to join as well as the types of roles that you are qualified for.

3. Put together a list of key players.

This is a long list of people who can either influence hiring decisions or connect you to people who can. Take the time to research recruiters, hiring managers, and people you know who are in organizations that you’re interested in. These people can help dig your resume out of the pile by putting in a good word about you. Don’t be afraid to ask for introductions on LinkedIn either – these can sometimes be your most valuable resource!

4. Keyword optimize your LinkedIn profile.

Keyword optimization is the process of making your profile rich with keywords relevant to your targeted ROIs. This is important because when recruiters are seeking new hires, they’ll search through LinkedIn using specific keywords to narrow down the pool of potential candidates. If you’ve optimized your profile effectively, you’ll show up in their search results. To find relevant keywords, check out job postings for positions of interest and think like a recruiter. For example, when I was hiring for sales roles at Google, I would regularly search LinkedIn using the keywords ‘Account Executive’, ‘Account Manager’, ‘Client Relationship Management’, and ‘Digital Sales’. These would lead me to sales representatives who have experience in the digital space.

To learn more, listen to my interview with CareerCloud radio by clicking here! Let me know what you think in the comments section


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