LinkedIn is one of the most powerful tools you can use in your job search. It gives you access to thousands of professionals in your target industries, organizations, and roles.
One of the most under-used but invaluable tools for job seekers is LinkedIn’s introduction function. With this, you can reach out to a connection of yours and asked to be introduced to one of their connections. This is an amazing way to target your networking strategy.
But, reaching out to ask for an introduction can be awkward. Here are three steps to creating a compelling LinkedIn introduction message:
1. Be specific about why you want to connect with this person.
The best way to get someone to say yes to anything you ask is to make it very clear how they can help you. I recommend explicitly stating your ask in one of the first sentences of your outreach message. For example, if you’re reaching out to a connection to ask for an introduction to someone who you hope to meet with and learn about their organization, make sure this is clear.
2. State what you want to get out of the interview.
It’s not enough to just state your purpose. Notice how in the example I talked about in step one, there’s no indication of what this person’s purpose is. Remember: the more people know what your goals are, the easier it will be for them to help you achieve them. So, if you want to meet with someone because they work at your target company, state in your outreach message that you’re seeking insights into the company’s culture to determine if you would be a good fit.
3. Set a deadline for their response.
People are much more likely to respond to messages when there’s a sense of urgency. This is especially important for LinkedIn introductions because you’re reaching out to people you don’t know who have no reason to respond to you. Help keep the ball rolling by including a brief sentence about when you’d like to meet with them in your outreach message. A great example of this is:
“I would appreciate it if you could let me know whether this would be a possibility within the next two weeks.”
Do you have any questions about reaching out to ask for LinkedIn introductions? Let me know in the comments section!