When you were a kid, you probably asked a lot of questions. I’m betting that most of these started with the word ‘why’. When you weren’t asking them to annoy your parents, you were likely just trying to do your best to understand the world around you.

We can all learn a lesson from this habit. The power of the ‘why’ is more than just asking ‘why this’ or ‘why that’: it’s about gaining clarity about something that matters to you.

If you want to get clear on your personal brand, you have to get clear on your message. Your message is the impact you want to make, your experience, and your top selling points.

To help you with this, I’ve compiled a list of four ‘why’ questions that you should craft clear and compelling answers to because they will likely pop up again in interviews. By answering them ahead of time, you’ll be able to give your interviewer a better understanding of your abilities and motivations.

My last post taught you the basics of self-discovery, now you’re ready to develop an authentic, exceptional, and marketable brand!

Here we go:

1. Why this industry?

You should be in an industry that matches with your personality, strengths, and goals. Here are some things to consider as you answer:

  • What do you like to learn?
  • What are your strengths?
  • What challenges do you like taking on?
  • What types of problems do you like to solve?

Do your answers match with your ideal industry? If you’re unsure, set up an informational interview with someone in the industry. Getting this advice and making these connections is so important to developing a compelling personal brand.

2. Why this company?

If you haven’t already, shortlist some companies that you think you would enjoy becoming a part of. Consider:

  • What is it about this business that you are fascinated by?
  • Why does the company culture appeal to you?
  • Is the company growing? What do trends suggest?
  • What type of environment do you thrive in?
  • What do you like about their products/ services?

Your best resources: research their website and speak with current or past employees. Do your research and don’t be afraid to reach out to these people on LinkedIn. This is your life, and you deserve to be happy with it!

3. Why this role?

When you have narrowed down your target company, you’ll need to find a position that you will be able to thrive in. Try to find out:

  • What are the core skills required to succeed in this role?
  • How does this role align to your overall career goals?
  • What are the opportunities for personal growth?
  • What are the opportunities for advancement?
  • What are the hiring requirements?

You want to make sure the role you are in/ want leverages your strengths and interests so that you are curious to learn and motivated to perform.

4. Why you?

This question ties in everything that you learned throughout this article. Answering this will also give you a head-start on conquering the classic interview question: “Why are you the best candidate to hire?” Have at least three compelling points that will impress your interviewer. These can come from:

  • Your strengths and experience, supported by examples
  • The problems that you enjoy solving, supported by examples
  • The impact that you can make using your knowledge of the role, company, and industry

These four powerful why questions will help you understand your desires and motivations of why you want what you want. As a result, you gain clarity and confidence to deliver a compelling message.