Have you ever wondered if you’re properly leveraging social media for your job search? As a Recruiter, I use social media everyday to find new candidates. I’m not alone in this – over 78% of all recruiters have made hires through social media. It’s so important that you learn how to leverage these platforms so that you can stand out from the crowd.

To help you out, I’ve created my unique BE SOCIAL formula that will teach you how to maximize the impact of your brand online!

B: Branding

The key to developing a great personal brand is to find out what your passions, strengths, and interests are, and let other people know about them. My top tip: create a 2-3 sentence branding statement that highlights your expertise, strengths, interests, and the unique value you provide. You can then use this statement on your LinkedIn profile, online portfolio, and blog so that everyone who finds you online will know what you stand for.

E: Engagement 

Engaging your followers can be as simple as liking a post, commenting on your connections’ activity, or sharing content that’s relevant to you. This brings a human element to social media and lets people know your authentic personal brand.

S: Search 

LinkedIn is an extremely powerful tool for job seekers, and it’s actually very easy to leverage it to find new opportunities. For example, if you’re looking for a Recruiter who specializes in Sales/Marketing roles in Toronto, create relevant search strings. For example, searching for Recruiter AND Sales OR Marketing in Toronto will help you target your search. Other terms you can search for are Recruitment Specialist, Hiring Manager, Hiring Lead, etc.

O: Optimize

Include relevant and searchable keywords in your LinkedIn profile so that you can get found on social media. A keyword is a phrase like ‘Account Management” “Digital Marketing” or “Sales Strategy” that a recruiter or hiring manager could search for. The key areas to optimize are your LinkedIn tagline, summary, and job titles.

C: Connect

Send out as many invitations to connect as you can to Recruiters, Hiring Managers, Industry Experts, and people at your peer-level who are in one of your target organizations. Once they’ve added you, reach out to them and ask for informational interviews.

To find recruiters easily, make a search for the group ‘Canada Recruitment’. You’ll find over 500 recruiters there that you can connect to!

I: Impress

When I’m scanning through thousands of LinkedIn profiles a day to find a candidate for a role I’m recruiting for, the first two things I’ll notice are your picture and tagline. My top tip: impress with a great professional profile picture. That means no group pictures, nothing with you in sunglasses, and definitely no photos of you and your pet. You should also make sure that your tagline is a catchy statement about your value offering as opposed to just your current role.

A: Acknowledge and Ask

Always be on the look out for people with impressive backgrounds who you can acknowledge with a quick message or invitation to connect. When people get new jobs, congratulate them! Give shout outs to people who shared content that you enjoyed! Not only is this a great way to deepen your connections, it’s also free advertisement. When you comment on something, your name and a link to your profile shows up on a potentially huge number of new profiles.

You can also use InMail to ask for advice from other professionals, and reach out to your network to ask for introductions that will connect you to the people who can help you find new opportunities.

L: Leverage

In order to leverage your network, you first need to master your message and value offering. I recommend creating a 30 second and 2-minute elevator pitch that you can use in messages to recruiters, industry experts, and hiring managers.

Do you have any questions about leveraging social media? Let me know in the comments section!