Cover letters can be tough. When you only have one page to write about yourself, what do you say? What should you focus on? What are your unique selling points? I’ve seen thousands of cover letters, and I can tell you that doing them a certain way will help you stand apart from hundreds of other candidates.

The purpose of your cover letter is to generate interest about what makes you unique so that your potential employer is curious enough to invite you for an interview. Here’s what you can do to make sure you catch their eye:

  • Use proactive language
  • Keep your cover letter under one page
  • Target your cover letter to each different position you apply to
  • Keep it employer focused – talking about your unique selling points and the value you can add is much more impactful than stating your career goals

Here’s my 3-step process for creating compelling cover letters!

Paragraph 1: The Introduction

The key to effective cover letter writing is to open with a hook, or a compelling statement that encourages the reader to read on. A great hook could be stating why it is you’re passionate about joining the company you’re applying to. Never underestimate how valuable recognizing a company’s achievements can be! Other things you should talk about in this section:

  • What is your marketing statement? Consider your qualifications, experience, and passions when writing this.
  • Why are you interested in the specific role you’re applying for?
  • Why are you interested in the company?

Paragraph 2: The Sell

This is where you prove that you’re the most qualified candidate for the job! Start this part of your cover letter with your top three selling points that relate to the position. If you’re not sure what to write, check out the job posting to remind yourself which skills are most important. You can write these in bullet points to draw attention to them. Here are some things to consider when narrowing down what to write about:

  • What makes you unique and valuable?
  • What track record do you have?
  • What can you do for the employer?
  • What relevant experience do you have?
  • What personal qualities do you want to highlight that you couldn’t in your resume?

End off this paragraph of your cover letter with a bang by stating a top, relevant achievement that you’re proud of!

Paragraph 3: The Close

This is a short and sweet paragraph that reinforces your excitement for the role. My top tip: ask for the interview. Your cover letter is your sales pitch, and no salesperson is effective if they can’t close the sale. A great way to end off is to say: “I would welcome the opportunity to discuss my expertise further in an interview.”

And that’s that! Sounds easy, right? Well, maybe not for everyone. I know how tough cover letters can be, so here you can find a guide to great cover letter writing and an amazing example for you to follow.

Do you have any other questions about cover letters? Let me know in the comments section!