Top 3 Ways to Speak Assertively and Persuade People

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The next time you’re pitching a new idea, marketing yourself to a recruiter, or in an interview situation, remember that over 93% of the impact of your message is nonverbalYour key takeaway from this should be that what’s more important than what you say is how you say it.

The best way to persuade people is to leverage your tone of voice, because your tone is a reflection of your energy level which is a reflection of your confidence. If you aren’t confident, it’ll show through your tone and people listening will be much less likely to be persuaded by what you have to say, no matter how compelling the underlying message is. Here are my top tips for how to persuade anyone!

1. Keep a high energy level.

You don’t want to sound so excited that you overwhelm the person you’re trying to persuade, but you also don’t want a flat energy level that makes them tune out. If you’re trying to persuade someone, chances are it’s about something you believe in. Show that! Give eye contact and smile! Evoke emotion to connect. Remember your key message and get excited about what you have to say. The more enthusiastic you are, the more interested others will be.

2. Speak in a lower tone of voice.

Deeper tones of voice come across as more credible and are more likely to persuade. Try to stand or sit up straight when you’re in a negotiation or interview – this will help you breathe through your diaphragm, which will deepen the tone of your voice. This is especially important if you’re considering a role in sales or consulting. The lower your tone of voice, the more in control of the situation you’re going to appear.

If you need help with this, head over to Toastmasters for a lesson on speaking skills and how you can persuade your audience and deliver your message with impact!

3. Bottom line your message.

The more things you have to say, the less likely it is that your audience or interviewer will pick up on everything you’re talking about. To communicate effectively, do your best to bottom line your message into three key points that you repeat consistently throughout your negotiation, presentation, or interview. The best way to persuade other people is to be memorable and impactful, and a great way to achieve that is to be clear, concise, and compelling with your message.

Do you have any questions about how you can rock your next presentation? Do you have any tips for persuasion that work for you? Let me know in the comments section!

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