Can you describe your background?
My Bachelor’s is in psychology and straight after this I did a Master’s of Psychology in Occupational Psychology. After a brief time creating systematic approaches to training, I transitioned into a role at a large-scale global infrastructure consulting firm called Atkins. In this role, I gained comprehensive experience in change management, talent strategies, competency frameworks, and more.
Why did you reach out to My Marketability?
I’d been looking to get to Canada for about six or seven months. I’d already gotten my visa and was ready to move out, but was struggling to break into the market. I had a strong resume with good experience, but that wasn’t enough for the Canadian market, especially since I was aiming for a big 4 consultancy. I applied to jobs for a while but got no interest whatsoever.
I then connected with Diana and she gave me a reality check about the Canadian market. It wasn’t just about your resume, everything was dependent on your network. You can have a strong resume but if you’re not known in the market, people won’t pay attention to you.
What did you learn during the coaching program?
Since I knew what I wanted to do, we spent you coaching sessions figuring out how to market me as a candidate. We perfected my resume, LinkedIn bio, and created an elevator pitch so I would be able to quickly and compellingly communicate my value. This helped me establish and cultivate my personal brand.
After this, Diana started introducing me to her connections. This is what helped me immerse myself in the market. She referred me to a connection at Deloitte and that was the one I ended up getting the job at. Diana was always on hand to provide insight and perspective – was able to provide him insights before contacting these people.
What steps did you take to differentiate your job application?
Since I was called in for an interview at my target consultancy fairly early in the game, most of what I did to differentiate myself had to do with targeting my answers to interview questions. Diana helped me realize that I had to put work in to make sure I was saying what hiring managers wanted to hear.
For example, she was able to help me research the professionals I would be interested with so I could find something to help build rapport. Then, when I went through different interview rounds, she was able to help me make connections between my interviewer’s position title and how I should frame my experience. When I got to the senior manager level, I was still able to make sure the conversation was meaningful by orienting my answers to be more high-level and strategic.
What was your success coming out of the coaching sessions?
I landed a role at Deloitte as a Senior Consultant in their Human Capital practice focusing on HR Transformation.
Do you have any advice for other professionals?
You’ve got to consider yourself as a marketing product. Work on your brand, because people buy into compelling narratives. Define what makes you unique and what separates you from the market. I had an interesting story and when I interviewed with my senior manager, I was very authentic about my experience and that ended up being compelling.
Diana’s strategies about working on perfecting my message and brand gave me the cutting edge that I wouldn’t have had if I hadn’t worked with Diana. Plus, she was able to introduce me to people who ended up playing important roles in my job search.
On a practical note, for those considering immigrating to Canada, know that having a visa in advance is very practical. Because I had mine, I was able to tell hiring managers that I was ready to start working immediately because I was. Overall, breaking into a new market is very doable if you get through the logistics of getting the paperwork done and also building a powerful network.