The Clear Choice

Get to know the thinking behind the work.

Diana writes about personal branding and buyer psychology so you become the clear choice for bigger opportunities.

Latest Articles

Practical strategies, client stories, and lessons.

On positioning, buyer psychology, pricing, relationships, and business growth.

The Best Relationships Aren’t Built When You Need Something

Playing the long game with relationships can open doors you couldn’t plan for.

Read the article →

How to Get Paid to Speak

Turning your expertise into paid talks, multi-part engagements, and bigger opportunities.

Read the article →

Why Speaking Is One of the Best Ways to Grow Your Business

Using speaking to build authority and attract better clients, without becoming a professional speaker.

Read the article →

How to Position Yourself for Bigger Opportunities

Six steps to become easier to understand, trust, recommend, and choose.

Read the article →

Why Some People Get Bigger Opportunities and Others Don’t

Eight mistakes that may keep you overlooked for bigger clients, contracts, and stages.

Read the article →

How to Know When It’s Time to Raise Your Prices

Eight signals to check before raising prices, and why blanket rate increases are rarely good pricing advice.

Read the article →
Worth Exploring

Questions that matter to your business.

New articles go out on Substack. Subscribe to get them in your inbox.

  • Why do some experts get chosen while others get overlooked?
  • How do you become easier to recommend?
  • What’s really holding back your sales?