Become the clear choice for the opportunities you’re ready for next.
Uncover your competitive advantage, elevate your perceived value, and build a strategic path to bigger clients, contracts, and opportunities over the next 90 days.
Diana YK Chan
Founder · My Marketability
You’ve outgrown how the market sees you.
You’re experienced, established, and great at what you do. But lately, you’ve been wondering, “What’s next?”
You’ve hit a plateau.
What got you here isn’t getting you where you want to go next. You want to grow, but not by adding more clients, working more hours, or burning yourself out.
You’re ready for something new.
Maybe you’re craving a pivot or reinvention: a new audience, niche, industry, offer, or way of working. You don’t want to start over. You want to repackage what you’ve already built.
The market has shifted.
The referrals, leads, or opportunities that once came easily have slowed down. Buyers have more choices, and your positioning needs to evolve.
People aren’t seeing your full value.
You’ve done so much that it’s hard to explain what makes you different in a simple, compelling way, and even people who want to recommend you aren’t always sure who you’re for.
You’ve already built so much. Now it’s about repositioning it for where you want to go next and making it clear why you’re the clear choice.
Become remembered, recommended, and rewarded.
When you’re clear on what makes you different, the value you bring, and what you want to be known for, everything shifts. People understand why you’re different. They know when to think of you and what opportunities to send your way.
Maybe you want more:
Imagine being able to:
That’s what it means to become the clear choice: remembered for what you do best, recommended by people who believe in your work, and rewarded with opportunities that reflect the value you bring.
Introducing The Clear Choice 90-Day Intensive
Position. Package. Pursue.
A 90-day roadmap, not a vague framework. Here’s exactly what happens and what you walk away with at each stage.
Position
Get clear on what makes you the clear choice: who you serve, the problem you’re best positioned to solve, and the advantage that sets you apart.
Package
Turn what you know into offers priced on the value they create, backed by numbers you can defend.
Pursue
Build a focused, executable plan to get in front of the people who can say yes.
Six live Clear Choice coaching sessions run alongside all three phases for coaching, hot seats, practice, and real-time feedback on your positioning, messaging, offers, and pitch.
Everything you need to make your next move.
The Clear Choice 90-Day Intensive combines strategy, coaching, practice, and feedback, so you can turn what you already know into your next level of opportunity.
6 Live Clear Choice Coaching Sessions
Join us twice a month for live coaching, hot seats, practice, and real-time feedback on your positioning, messaging, offers, pricing, pitches, and proposals.
1 Private 75-Minute Strategy Session with Diana
Dedicated time to go deep on your business, positioning, and goals, and identify the highest-leverage opportunities for your next 90 days.
Direct Line: Text and Voice Access Between Sessions
Curated trainings, frameworks, and tools covering positioning, differentiation, messaging, offers, lead generation, and sales. Learn on your own time, apply it live.
Bonus: Pricing & Profitability Calculator
Understand your costs, capacity, profit margins, and revenue goals, so you can confidently price your offers and evaluate any opportunity.
90 Days to Focus on What’s Next
Three months to step back, think strategically, test your ideas, get feedback, and make meaningful progress, not consume more information.
This is for you if you’re ready for what’s next.
The Clear Choice 90-Day Intensive is designed for established experts who have already built something worth building on. You might be a:
You don’t need to have it all figured out, but you do need experience, expertise, and a track record to build from. You’re open to being challenged, willing to rethink how you’ve positioned yourself, and ready to act on the opportunities we uncover together.
I’ve spent my career understanding why people get chosen.
Before becoming a business growth strategist, I spent years on both sides of the table, identifying top talent, selling high-value programs, and helping accomplished people communicate why they’re worth choosing.
I learned how the top 1% stand out.
At Google, I helped fill more than 100 digital sales positions, searching for top talent, and saw firsthand what separates “qualified” from “the clear choice.”
I learned how sophisticated buyers make high-value decisions.
As the youngest Recruitment Admissions Manager at one of Canada’s top MBA schools, I sold a six-figure executive education program, generating more than $12 million in sales in under a year.
I spent a decade helping accomplished people answer “Why you?”
As a career and interview coach, I helped people land roles at top companies — often increasing compensation by $50K–$200K+ and securing positions paying $150K to $1M.
Today, I help experts do the same in business.
I work with established coaches, consultants, speakers, and service-based business owners selling $3K–$250K offers, helping them differentiate, elevate their value, and position, package, price, and sell bigger opportunities.
From clarity to consistent six-figure months.
When you get clear on what makes you valuable, position it well, and have the confidence to ask for more, you start making bigger moves. My clients have:
Your next 90 days could change what’s possible next.
The Clear Choice 90-Day Intensive gives you the strategy, coaching, practice, and feedback to reposition what you’ve built and turn it into bigger opportunities.
Clear Choice 90-Day Intensive
$5,000 USD
paid in full, or 3 monthly payments of $1,850 USD
One new client, contract, or opportunity could more than pay for your entire investment.
What clients are saying.
“Within one quarter I exceeded my entire previous year’s income, moved from $5K B2C deals to $30K–$50K B2B clients, and finally understand the true value of my worth.”
Aileen Edwards
Leadership Consultant
“With Diana’s help, I went from over-delivering as a generalist to landing a $30k contract with a clear, high-ticket offer that finally reflects my true value.”
Jackie Simon
Executive Leadership Coaching
“I went from feeling scattered and working for low fees to signing my first $10k client and finally having a predictable, repeatable system to scale with total confidence.”
Erica Rivera
Founder of HatStack
Sometimes the biggest shift isn’t becoming more valuable. It’s finally recognizing the value that was already there and helping the market see it too.
Ready for what’s next?
If you’ve been feeling that pull toward something bigger, this may be the right time to explore what’s possible.
Apply.
Tell me a little about where you are, what you’re working toward, and where you feel stuck.
We’ll make sure it’s the right fit.
This experience is designed for established experts ready to think differently about what comes next.
We’ll map out your next 90 days.
We’ll identify your priorities and start turning what you’ve built into clearer positioning, higher perceived value, and bigger opportunities.
You don’t have to have your next chapter figured out before you begin. That’s exactly what we’re here to uncover together.
Frequently Asked Questions
When can I start?
The Clear Choice 90-Day Intensive offers rolling enrollment, so you don’t have to wait for the next cohort to begin. You’ll join our ongoing Clear Choice coaching sessions and move through Position, Package, and Pursue over your 90 days.
Is this a group program?
Yes. You’ll join six live Clear Choice coaching sessions over 90 days for coaching, hot seats, practice, and feedback, plus one private 75-minute strategy session with Diana. The group is designed so you learn from both your own coaching and the conversations happening in the room.
Do I need to have an established business?
You don’t need to be at a specific revenue level, but you should have meaningful expertise, experience, and a track record to build from. This is not designed for someone starting from scratch.
What if I’m pivoting or don’t know exactly what I want next?
You’re in the right place. Many people come to this work because they’ve outgrown what they’ve been known for and are considering a pivot, reinvention, new audience, offer, or business model. You don’t need all the answers before you begin.
What if I can’t attend every live session?
Sessions are recorded, so you can catch up if you need to miss one. Whenever possible, attending live gives you coaching, practice, and real-time feedback.
What happens after the 90 days?
You can take what you’ve built and continue implementing independently, or you may be invited to continue into the 12-Month Clear Choice Mastermind for ongoing strategic guidance as you grow.
Can I work with Diana privately?
Yes. Diana takes on a limited number of private clients who want deeper 1:1 strategic advisory, personalized feedback, and direct support over 90 days. Private engagements start at $15,000 USD. Select the Private Advisory option when you apply.
You’re ready for what’s next.
Over the next 90 days, we’ll uncover what makes you different, elevate your perceived value, and build a strategic path toward the clients, contracts, rooms, and opportunities you want more of.
Become the Clear Choice