The Clear Choice™ Advisory

Become the Clear Choice for Bigger Opportunities.

Stand out. Build trust. Command greater value.

For established coaches, consultants, speakers, service-based owners, fractional leaders and accomplished professionals ready to raise their market value and win higher-value opportunities. Your strategic advisor in your pocket, on WhatsApp, when the question comes up.

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Diana YK Chan, Business Growth & Opportunity Strategist
  • 15+ Years in Business & Coaching
  • 1,000+ Clients
  • 10,000+ Advisory Hours
  • LinkedIn Top Personal Branding & Marketing Expert
  • 11× LinkedIn Learning Instructor
The Gap

You’re great at what you do. Are you being paid for the value you bring?

Years of experience, strong credentials and a solid track record. And still, you may be undercharging, overlooked, or struggling to say what makes you different.

01

You can’t say why you’re different

You struggle to explain what sets you apart from others with similar credentials.

02

You’re undercharging

Your offers, packages and pricing no longer reflect your expertise or the results you deliver.

03

Bigger clients feel out of reach

You know you could win larger clients or contracts. You’re not sure how to position yourself for them.

04

Relationships aren’t turning into referrals

You have valuable relationships, but they aren’t consistently becoming introductions or opportunities.

05

You hesitate to make the ask

Following up, negotiating and asking for the business feel uncomfortable.

06

You’ve outgrown your positioning

What got you here isn’t what will get you to your next level.

The problem isn’t your expertise. It’s how your value is positioned, perceived and communicated.

The Clear Choice™ Methodology

Why should someone choose you? Remembered. Recommended. Rewarded.™

Not because you’re experienced. Not because of your certifications. When you can clearly articulate your value, you become easier to remember, easier to recommend and easier to choose.

Step 1
Remembered.
Stand out. Elevate your positioning and perceived value.
  • Your value proposition and differentiation
  • What makes your expertise valuable to ideal buyers
  • LinkedIn profile and market presence
  • Stories, introductions and pitches
  • Offers positioned for higher-value work
Become known and remembered for the unique value you bring.
Step 2
Recommended.
Build trust. Strengthen relationships. Create opportunities.
  • Identifying and activating high-value relationships
  • Strategic partnerships and referral networks
  • Referral conversations that work
  • Turning speaking into business
  • Building trust with corporate decision-makers
Become someone people trust enough to recommend.
Step 3
Rewarded.
Command greater value. Win bigger opportunities.
  • Offers, pricing and packaging
  • Moving from hourly to value-based engagements
  • Proposals and presentations
  • Objections, follow-ups and negotiations
  • Confidently making the ask
Become someone people confidently choose, and reward for the value you bring.

This is the methodology behind the work, not a rigid curriculum. Your priorities decide where we focus.

What Bigger Looks Like

Your expertise may be worth more than you’re charging.

Your next level may not need a new business model. It may need a stronger way to position, package, price and communicate what you already do.

Premium coaching offers & pricing

Stop being compared on session count. Be recognized for the transformation you deliver.

Bigger corporate contracts

Position coaching, consulting, training and advisory work around business value corporate buyers understand.

Fractional & consulting engagements

Package your experience into a longer-term, higher-value offer.

Speaking that creates business

Turn keynotes and workshops into relationships with decision-makers.

Partnerships & referrals

Activate your network and become the person others recommend.

Executive market value

Strengthen your positioning, presence and high-stakes conversations.

Your next big pivot

Moving upmarket, from B2C into B2B, or redefining your identity, with clarity.

Different opportunities. One common advantage: becoming the Clear Choice.

Your Strategic Advisor in Your Pocket

Questions that don’t need a meeting.

Bring real questions and live situations to Diana on WhatsApp (messaging & voice notes), while the opportunity is still in motion.1

See How to Work Together →
Real People. Real Opportunities.

The right conversation can change the trajectory of an opportunity.2

$5K

Client win after a short strategic voice note on how to follow up.

$40K

Launch supported through offer positioning and launch decisions.

$75K

Deal closed with strategic guidance during an important negotiation.

Six figures

Corporate engagements. Experts positioned and pitched for larger B2B opportunities.

$200K+

Executive opportunities. Accomplished professionals communicating their value for higher-level roles.

$1M

Opportunity. Support for a professional in landing a high-value role.

Who It’s For

Established experts ready to be recognized, recommended and rewarded.

Different paths. The same goal: become the Clear Choice for bigger opportunities.

Established coaches & master coaches

  • Differentiate in a crowded coaching market
  • Elevate positioning, pricing and packaging
  • Move from selling sessions to selling transformation
  • Attract premium individual and corporate clients

Consultants, speakers & service-based owners

  • Win larger corporate engagements
  • Turn speaking into consulting and training work
  • Activate your network and generate referrals
  • Pitch, negotiate and close premium contracts

Fractional leaders & advisors

  • Package your expertise into a compelling offer
  • Position yourself as a strategic partner
  • Communicate business impact
  • Attract longer-term, higher-value engagements

Accomplished professionals & executives

  • Elevate your professional brand and market value
  • Strengthen executive presence and influence
  • Navigate high-stakes conversations and negotiations
  • Position yourself for bigger leadership opportunities
Diana YK Chan, founder of My Marketability
Why Work With Diana

15+ years helping people articulate their value.

Diana YK Chan

Business Growth & Opportunity Strategist

Diana has spent her career helping people answer one deceptively simple question: “Why should someone choose you?” Her background spans executive recruiting, including at Google, executive education sales, executive coaching, personal branding and speaking. Early on, she generated $12 million in executive MBA program sales in six months.

She understands how high-value opportunities are evaluated and sold, and how to build the visibility, credibility and trust that win them.

10,000+hours of private advisory
1,000+clients served
500+speaking engagements
11LinkedIn Learning courses, 400,000+ learners
7speaking engagements at the United Nations
Multi-yearLinkedIn Top Personal Branding & Marketing Expert
The most experienced or qualified person doesn’t always win. The person perceived as the clear choice often does.
Not Ready for Ongoing Advisory?

Start with a Strategic Advisory Session.

One important opportunity, challenge or decision, and 60 dedicated minutes with Diana to get clarity, perspective and actionable next steps.8

$500USD · 60 minutes, private

The Clear Choice™ Strategic Advisory Session

Explore the Session →
Frequently Asked Questions

Before you decide.

What can I ask you about?

Anything within Diana’s areas of expertise that moves your work forward: positioning, personal branding, LinkedIn, speaking, offer development, pricing, packaging, proposals, sales conversations, relationships, negotiations, strategic pivots and important decisions. You don’t need a perfectly formed question. Sometimes we’ll work together to find the real challenge behind it.

How does WhatsApp advisory work?

You’ll get access to the WhatsApp advisory channel for your tier. Send questions, updates and relevant materials on WhatsApp (messaging & voice notes), and Diana responds with strategic perspectives, recommendations and actionable guidance within agreed business-day response windows.

Can you help me raise my coaching or consulting rates?

Yes. We work on your positioning, differentiation, offer structure, pricing, packaging and how you communicate the value of your services.

Can you review my proposals, presentations or messaging?

Yes, within the scope of your tier. Private Advisor and VIP Advisor members can request personalized strategic feedback on proposals, pitches, messaging and presentations. Extensive editing, done-for-you work and unusually large projects may require a separate engagement.

Do I need to be pursuing corporate (B2B) opportunities to join?

No. The Advisory supports both B2B and B2C opportunities. Some members are pursuing larger corporate engagements, contracts and partnerships. Others are raising their rates with individual clients, launching premium offers, building their personal brand, or moving from B2C into B2B. Either way, the work is the same: clearer positioning, stronger relationships and higher-value opportunities.

Can you help me move into fractional consulting, or turn speaking into business?

Yes to both. For fractional work, we look at how to package your expertise, who the ideal buyers are and how to communicate your value. For speaking, we position your expertise for the right audiences and build a plan to turn visibility into real conversations.

What if I only need help for one month?

Choose month-to-month. For ongoing support, lower monthly pricing and the bonuses, choose a 6 or 12-month commitment.

How do I enroll?

Choose your tier and commitment, complete the short enrollment questionnaire and proceed through checkout. Your answers help us understand your goals and get you started. Not sure which plan fits? Book a short fit call first.

Notes & terms

  1. Illustrative questions and approaches that reflect the kinds of discussions members have. These are not actual messages. The level of support and document review depends on your advisory tier. ↩
  2. These are individual client examples, not typical or guaranteed results. Individual results vary and are not guaranteed. ↩
  3. Six and 12-month plans are fixed-term commitments with monthly payment options. Advisory services are subject to agreed communication boundaries, scheduling availability and enrollment terms. ↩
  4. Event admission, travel and other expenses may be separate. ↩
  5. For month-to-month members, the kickoff is available after completing the first full month. For 6 and 12-month members, it can be scheduled at the start. ↩
  6. Calls are subject to scheduling availability and agreed usage guidelines. ↩
  7. Both limited bonuses are available to qualifying 6 or 12-month members, based on the order of completed paid enrollments. ↩
  8. New clients only. Limit one per person. If you decide to continue, your $500 can be credited toward a 6 or 12-month Clear Choice™ Advisory enrollment within 30 days. ↩1 ↩2